{"id":228108,"date":"2021-10-18T17:13:09","date_gmt":"2021-10-18T17:13:09","guid":{"rendered":"https:\/\/zenduit.com\/?p=228108"},"modified":"2023-08-30T09:53:19","modified_gmt":"2023-08-30T09:53:19","slug":"how-telematics-and-gamification-can-lead-to-a-stronger-fleet","status":"publish","type":"post","link":"https:\/\/apps7.devmaverick.com\/newzenduit\/how-telematics-and-gamification-can-lead-to-a-stronger-fleet\/","title":{"rendered":"How Telematics And Gamification Can Lead To A Stronger Fleet"},"content":{"rendered":"

Not too long ago, mega-retailer Amazon came under fire yet again, this time for using AI-powered cameras to keep watch over their drivers while on the job. While the cameras in and of themselves aren\u2019t problematic, the number of false positives due to inflexible algorithms have led to nothing short of an employee revolt. In addition, drivers are being forced to sign \u201cbiometric consent\u201d forms in order to keep their jobs with the retailer.<\/span><\/p>\n

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According to the form, obtained by <\/span>Vice<\/span><\/a>:<\/span><\/p>\n

“Amazon may \u2026 use certain Technology that processes Biometric Information, including on-board safety camera technology which collects your photograph for the purposes of confirming your identity and connecting you to your driver account \u2026 Using your photograph, this Technology may create Biometric Information, and collect, store, and use Biometric Information from such photographs.”<\/span><\/i><\/p>\n

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Using dash cam technology isn\u2019t a new concept for commercial fleets; tracking vehicle location, miles driven, acceleration and\/or harsh braking are all metrics by which fleet managers can assess the safety, productivity and efficiency of their drivers and vehicles. However, using those same metrics to determine how much drivers will get paid, particularly when the AI logic is questionable, creates a work culture of tension, surveillance and mistrust.<\/span><\/p>\n

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Gamification<\/span><\/h2>\n

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There\u2019s an easier way to engage drivers and get buy-in when it comes to dash cam technology.<\/span><\/p>\n

Gamification uses gaming principles and applies them to non-game contexts to better engage users. Through the lens of dash cams and telematics, fleet managers have an opportunity to take data sets from telematics and create a rich environment for training, productivity and evaluation.<\/span><\/p>\n

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Here, the goal of gamification is to reward safety and compliance; keeping drivers motivated while becoming more skilled at their job, and inspiring them to achieve professional goals. Some examples of game mechanics used in gamification are:<\/span><\/p>\n