{"id":233555,"date":"2025-03-12T14:39:53","date_gmt":"2025-03-12T14:39:53","guid":{"rendered":"https:\/\/zenduit.com\/?p=233555"},"modified":"2025-04-09T14:58:43","modified_gmt":"2025-04-09T14:58:43","slug":"from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety","status":"publish","type":"post","link":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/","title":{"rendered":"From “Big Brother” to Big Benefits: How Coaching Transforms Fleet Safety"},"content":{"rendered":"\n

New safety technology can only reach its full potential if the drivers behind the wheel embrace it. This is where many fleets hit a roadblock: drivers initially resent AI cameras or strict telematics alerts, seeing them as intrusive or punitive. The key to overcoming this hurdle is a cultural shift \u2013 turning the approach from one of surveillance and punishment to one of coaching and positive reinforcement.<\/p>\n\n\n\n

In this section, we\u2019ll explore how fleets are getting drivers on board with safety tech by engaging them as partners in the process, rather than treating them as subjects under a microscope.<\/p>\n\n\n\n

Overcoming \u201cBig Brother\u201d Concerns<\/strong><\/h2>\n\n\n\n

It\u2019s understandable why a driver might be uneasy about an inward-facing dashcam. No one likes the feeling of being watched every second, especially in a job as independent as trucking. <\/p>\n\n\n\n

Drivers have voiced fears that companies will use cameras or data only<\/em> to punish them for every minor mistake. \u201cWe have to really make sure drivers understand that these tools shouldn\u2019t be used for punishment,\u201d says Matt Camden<\/a>, a senior research associate at the Virginia Tech Transportation Institute<\/a>\u200b.<\/p>\n\n\n\n

Communicating the purpose<\/em> of the tech from day one is critical.<\/p>\n\n\n\n

Fleet managers who succeed in implementation often hold kickoff meetings or one-on-one talks to explain: the primary goal is safety and coaching, not spying. They emphasize that the camera is as much for<\/em> the driver\u2019s protection as it is for the company\u2019s. For example, by capturing video, the system can exonerate a conscientious driver from false claims (as we noted earlier).<\/p>\n\n\n\n

Many fleets also establish clear privacy guidelines up front \u2013 e.g. assuring drivers that inward-facing footage will only be reviewed in specific circumstances (like a triggered safety event or complaint) and not streamed live to nitpick their every move. This transparency helps build trust. Some companies allow drivers to view their own dashcam footage and telematics data through a mobile app, giving them personal insight into their performance. When drivers can see what the camera sees, it demystifies the technology and even lets them self-coach (\u201cHmm, I didn\u2019t realize I checked my phone that often until I saw the clips.\u201d).<\/p>\n\n\n\n

Training managers on how to handle the data is equally important. If a fleet rolls out cameras but managers still default to scolding drivers for every incident, driver acceptance will nosedive. Instead, savvy fleets train their safety supervisors in constructive coaching techniques. Rather than, \u201cYou messed up by speeding here,\u201d a constructive approach might be, \u201cLet\u2019s review this footage \u2013 I notice the traffic suddenly slowed and you were a bit fast, how might we handle that differently next time?\u201d The difference in tone is huge.<\/p>\n\n\n\n

Coaching with Carrots, Not Sticks<\/strong><\/p>\n\n\n\n

A growing body of research \u2013 and real fleet experience \u2013 shows that positive reinforcement is more effective at improving driver behavior than negative criticism<\/a>\u200b. <\/strong><\/p>\n\n\n\n

It\u2019s human nature: constant criticism makes people defensive, anxious, and less receptive to change. Truck drivers, like anyone else, respond much better to encouragement and rewards. \u201cTaking a negative approach can be counterproductive to improving driver performance,\u201d<\/em> Camden notes, as it causes stress and hurt pride, which reduces a driver\u2019s ability to focus on improvement\u200b. <\/strong><\/p>\n\n\n\n

On the flip side, highlighting what drivers do right makes them feel recognized and motivated to continue those good behaviors\u200b<\/p>\n\n\n\n

What does positive reinforcement look like in practice for fleet safety? <\/strong><\/h2>\n\n\n\n

One example is implementing a Safety Scorecard and Rewards program.<\/p>\n\n\n\n

Using telematics data, a fleet can score drivers on key metrics (speeding, smooth braking, seatbelt use, etc.).<\/p>\n\n\n\n

Rather than only call out the lowest scorers for remedial training, many fleets now also celebrate the top performers. Safety managers might send out a monthly newsletter congratulating the \u201cElite Safe Drivers\u201d who achieved high scores or improved significantly. Some companies hand out gift cards, extra vacation days, or even bonus checks as rewards.<\/p>\n\n\n\n

According to experts, introducing a bit of competition and reward can transform the culture: drivers start striving to be in that top tier, not<\/em> just to avoid getting in trouble\u200b.<\/p>\n\n\n\n

One telematics provider found that recognizing and rewarding safe driving via dashcam programs became one of the most effective retention tools for their clients \u2013 drivers felt proud and appreciated, and thus were less likely to leave the company\u200b.<\/p>\n\n\n\n

Even during coaching after a flagged event, a positive-first approach pays dividends. A best practice that\u2019s emerged is the \u201ccompliment sandwich\u201d in coaching sessions: start by acknowledging something the driver did well, then discuss the issue that needs improvement, then end on an encouraging note about confidence in their skills. For instance: \u201cJohn, I saw in last week\u2019s footage you handled that tight merge really expertly \u2013 great job staying calm. One thing to work on: there were a couple of hard brakes where following distance got a bit short. Let\u2019s aim to give a bit more space so we don\u2019t have to brake so hard. I know you\u2019ve got a great safety record, so I\u2019m sure you can adjust this. Keep up the good work on those smooth merges!\u201d This kind of dialogue makes the driver part<\/em> of the solution, rather than feeling attacked. It aligns with a study by VTTI which noted that when it comes to risky driving, it\u2019s important for drivers to shift from external enforcement to self-directed<\/em> responsibility for safety\u200b<\/p>\n\n\n\n

Involving drivers in setting their own improvement goals (e.g. \u201cI will reduce my hard brakes by 50% next month\u201d) can foster that sense of ownership and accountability.<\/p>\n\n\n\n

Building Buy-In and Engagement<\/strong><\/h2>\n\n\n\n

Another strategy to reduce resistance is to involve drivers in the rollout of new safety initiatives. Instead of unilaterally installing dashcams overnight, some fleets form a driver committee or pilot program. They might equip a small group of veteran, respected drivers with the AI cameras first, then gather their feedback over a few months.<\/p>\n\n\n\n

Those drivers become internal ambassadors if the experience is positive. When the wider deployment happens, it\u2019s not just management saying it\u2019s a good idea \u2013 fellow drivers are vouching for the benefits.<\/p>\n\n\n\n

Hearing \u201cactually, the dashcam alerted me to a car in my blind spot and probably saved me from a wreck\u201d<\/em> from a peer is far more convincing than any corporate memo.<\/p>\n\n\n\n

Communication is crucial. Companies leading the way in safety culture keep an open channel for driver feedback. If drivers feel a particular alert (say, a seatbelt alarm that goes off even when they\u2019re belted) is unfair or buggy, acknowledging and investigating that concern builds trust. Maybe the system needs a tweak, or maybe the driver\u2019s input leads to additional coaching on proper belt use \u2013 either way, the driver knows their voice matters.<\/p>\n\n\n\n

It\u2019s also important to tie safety to personal benefit for the drivers.<\/p>\n\n\n\n

For example, reminding them that safer driving and fewer accidents could eventually mean lower insurance costs that the company can share in savings or invest in driver benefits.<\/p>\n\n\n\n

Some fleets even share metrics like, \u201cOur accident rate went down 40% last quarter \u2013 as a result, we saved $X in costs, which is enabling us to give everyone a bonus\/invest in new trucks\/etc.\u201d This helps drivers see the tangible<\/em> results of their safe behavior.<\/p>\n\n\n\n

Finally, driver turnover in trucking is notoriously high, often over 80% annually in long-haul trucking. In 2024, the industry was short about 80,000 drivers and that shortage is growing\u200b.<\/p>\n\n\n\n

This means keeping good drivers is gold. Safety technology can actually become a retention selling point if used in a positive way. A fleet that promises to invest in its drivers\u2019 safety and recognize their good work<\/em> will be more attractive than one where drivers feel \u201cnagged\u201d or unappreciated. Geotab\u2019s 2025 industry forecast even predicted that rewarding good driving behavior will boost engagement and help fleets attract and keep top talent in a competitive market\u200b.<\/p>\n\n\n\n

In short, a positive safety culture isn\u2019t just \u201cnice to have\u201d \u2013 it\u2019s becoming a competitive advantage in staffing.<\/p>\n\n\n\n

The Coaching Culture Payoff<\/strong><\/h2>\n\n\n\n

When fleets successfully make this shift from surveillance to coaching, the payoff is huge. Drivers go from resisting the technology to relying on it. We\u2019ve heard stories of drivers who initially wanted the inward cams covered with tape, but later, after a close call or a commendation, they said \u201cI wouldn\u2019t drive without it now.\u201d<\/em> In one case, a driver was initially written up for tailgating too often. After months of coaching and gradually improving, he ended up earning the company\u2019s Safe Driver of the Year award, with a spotless record and even mentoring newer drivers on how to drive defensively. He credits the telematics feedback and his coach\u2019s encouragement for turning him around \u2013 that<\/em> is the ideal outcome of positive reinforcement in action.<\/p>\n\n\n\n

A strong coaching culture also means safer roads for everyone. Drivers who are engaged and feel supported tend to take fewer risks. They\u2019re not trying to \u201cbeat the system\u201d or hide incidents \u2013 instead, they become proactive, reporting hazards and suggesting improvements. This is the ultimate goal: a fleet where drivers themselves are advocates of safety, effectively becoming coaches to each other.<\/p>\n\n\n\n

By moving from a punitive model to a partnership model with drivers, fleets create an environment where safety is a shared mission. As one fleet manager put it, \u201cOnce my drivers knew I\u2019d be just as quick to call and praise them for a smooth maneuver as I would to correct a mistake, their whole attitude changed. Now they\u2019re calling me<\/em> if they see one of their own having trouble on the road, saying \u2018Let\u2019s help him out.\u2019\u201d That kind of buy-in is priceless.<\/p>\n\n\n\n

In summary, technology plus positive human touch is the winning formula. The dashcams and data identify what<\/em> needs improvement; skilled, compassionate coaching delivers the how<\/em>. And when drivers are rewarded for progress, not just written up for errors, the improvements stick.<\/p>\n\n\n\n

The next time you introduce a new safety tool, remember: it\u2019s not just about the tool \u2013 it\u2019s about trust. Turn Big Brother into a big benefit for your drivers, and you\u2019ll see engagement soar alongside safety performance.<\/p>\n","protected":false},"excerpt":{"rendered":"

New safety technology can only reach its full potential if the drivers behind the wheel embrace it.<\/p>\n","protected":false},"author":1367,"featured_media":233556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180,1375],"tags":[],"class_list":["post-233555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-video-based-safety"],"acf":[],"yoast_head":"\nFrom "Big Brother" to Big Benefits: How Coaching Transforms Fleet Safety - ZenduIT<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From "Big Brother" to Big Benefits: How Coaching Transforms Fleet Safety - ZenduIT\" \/>\n<meta property=\"og:description\" content=\"New safety technology can only reach its full potential if the drivers behind the wheel embrace it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/\" \/>\n<meta property=\"og:site_name\" content=\"ZenduIT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zenduit\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T14:39:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-09T14:58:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2025\/04\/Driver-safety-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hesam Seyedi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zenduit\" \/>\n<meta name=\"twitter:site\" content=\"@zenduit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hesam Seyedi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/\"},\"author\":{\"name\":\"Hesam Seyedi\",\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/#\/schema\/person\/309505fe7fef64c86ad8f11661b5efc8\"},\"headline\":\"From “Big Brother” to Big Benefits: How Coaching Transforms Fleet Safety\",\"datePublished\":\"2025-03-12T14:39:53+00:00\",\"dateModified\":\"2025-04-09T14:58:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/\"},\"wordCount\":1698,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/#organization\"},\"image\":{\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2025\/04\/Driver-safety-scaled.jpg\",\"articleSection\":[\"Blog\",\"Video Based Safety\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/\",\"url\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/\",\"name\":\"From \\\"Big Brother\\\" to Big Benefits: How Coaching Transforms Fleet Safety - ZenduIT\",\"isPartOf\":{\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2025\/04\/Driver-safety-scaled.jpg\",\"datePublished\":\"2025-03-12T14:39:53+00:00\",\"dateModified\":\"2025-04-09T14:58:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#primaryimage\",\"url\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2025\/04\/Driver-safety-scaled.jpg\",\"contentUrl\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2025\/04\/Driver-safety-scaled.jpg\",\"width\":2560,\"height\":1703,\"caption\":\"Portrait of a indian truck driver\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From “Big Brother” to Big Benefits: How Coaching Transforms Fleet Safety\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/#website\",\"url\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/\",\"name\":\"ZenduIT\",\"description\":\"Innovative IoT Solutions\",\"publisher\":{\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/#organization\",\"name\":\"ZenduIT\",\"url\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2019\/11\/zenduit-logo1.png\",\"contentUrl\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2019\/11\/zenduit-logo1.png\",\"width\":300,\"height\":53,\"caption\":\"ZenduIT\"},\"image\":{\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Zenduit\/\",\"https:\/\/x.com\/zenduit\",\"https:\/\/www.linkedin.com\/company\/zenduit\/\",\"https:\/\/www.youtube.com\/channel\/UCTTLItsYt8vnta7VOzbIQug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/#\/schema\/person\/309505fe7fef64c86ad8f11661b5efc8\",\"name\":\"Hesam Seyedi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3d13914727c7fb4baba0427861ecb4afd8157ecd012d131d460a083bb8b9d7e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3d13914727c7fb4baba0427861ecb4afd8157ecd012d131d460a083bb8b9d7e3?s=96&d=mm&r=g\",\"caption\":\"Hesam Seyedi\"},\"url\":\"https:\/\/apps7.devmaverick.com\/newzenduit\/author\/hesam\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From \"Big Brother\" to Big Benefits: How Coaching Transforms Fleet Safety - ZenduIT","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"From \"Big Brother\" to Big Benefits: How Coaching Transforms Fleet Safety - ZenduIT","og_description":"New safety technology can only reach its full potential if the drivers behind the wheel embrace it.","og_url":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/","og_site_name":"ZenduIT","article_publisher":"https:\/\/www.facebook.com\/Zenduit\/","article_published_time":"2025-03-12T14:39:53+00:00","article_modified_time":"2025-04-09T14:58:43+00:00","og_image":[{"width":2560,"height":1703,"url":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2025\/04\/Driver-safety-scaled.jpg","type":"image\/jpeg"}],"author":"Hesam Seyedi","twitter_card":"summary_large_image","twitter_creator":"@zenduit","twitter_site":"@zenduit","twitter_misc":{"Written by":"Hesam Seyedi","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#article","isPartOf":{"@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/"},"author":{"name":"Hesam Seyedi","@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/#\/schema\/person\/309505fe7fef64c86ad8f11661b5efc8"},"headline":"From “Big Brother” to Big Benefits: How Coaching Transforms Fleet Safety","datePublished":"2025-03-12T14:39:53+00:00","dateModified":"2025-04-09T14:58:43+00:00","mainEntityOfPage":{"@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/"},"wordCount":1698,"commentCount":0,"publisher":{"@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/#organization"},"image":{"@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#primaryimage"},"thumbnailUrl":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2025\/04\/Driver-safety-scaled.jpg","articleSection":["Blog","Video Based Safety"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/","url":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/","name":"From \"Big Brother\" to Big Benefits: How Coaching Transforms Fleet Safety - ZenduIT","isPartOf":{"@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/#website"},"primaryImageOfPage":{"@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#primaryimage"},"image":{"@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#primaryimage"},"thumbnailUrl":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2025\/04\/Driver-safety-scaled.jpg","datePublished":"2025-03-12T14:39:53+00:00","dateModified":"2025-04-09T14:58:43+00:00","breadcrumb":{"@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#primaryimage","url":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2025\/04\/Driver-safety-scaled.jpg","contentUrl":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2025\/04\/Driver-safety-scaled.jpg","width":2560,"height":1703,"caption":"Portrait of a indian truck driver"},{"@type":"BreadcrumbList","@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/from-big-brother-to-big-benefits-how-coaching-transforms-fleet-safety\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/apps7.devmaverick.com\/newzenduit\/"},{"@type":"ListItem","position":2,"name":"From “Big Brother” to Big Benefits: How Coaching Transforms Fleet Safety"}]},{"@type":"WebSite","@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/#website","url":"https:\/\/apps7.devmaverick.com\/newzenduit\/","name":"ZenduIT","description":"Innovative IoT Solutions","publisher":{"@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/apps7.devmaverick.com\/newzenduit\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/#organization","name":"ZenduIT","url":"https:\/\/apps7.devmaverick.com\/newzenduit\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/#\/schema\/logo\/image\/","url":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2019\/11\/zenduit-logo1.png","contentUrl":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-content\/uploads\/2019\/11\/zenduit-logo1.png","width":300,"height":53,"caption":"ZenduIT"},"image":{"@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Zenduit\/","https:\/\/x.com\/zenduit","https:\/\/www.linkedin.com\/company\/zenduit\/","https:\/\/www.youtube.com\/channel\/UCTTLItsYt8vnta7VOzbIQug"]},{"@type":"Person","@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/#\/schema\/person\/309505fe7fef64c86ad8f11661b5efc8","name":"Hesam Seyedi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/apps7.devmaverick.com\/newzenduit\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3d13914727c7fb4baba0427861ecb4afd8157ecd012d131d460a083bb8b9d7e3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d13914727c7fb4baba0427861ecb4afd8157ecd012d131d460a083bb8b9d7e3?s=96&d=mm&r=g","caption":"Hesam Seyedi"},"url":"https:\/\/apps7.devmaverick.com\/newzenduit\/author\/hesam\/"}]}},"lang":"en","translations":{"en":233555},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/posts\/233555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/users\/1367"}],"replies":[{"embeddable":true,"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/comments?post=233555"}],"version-history":[{"count":1,"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/posts\/233555\/revisions"}],"predecessor-version":[{"id":233557,"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/posts\/233555\/revisions\/233557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/media\/233556"}],"wp:attachment":[{"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/media?parent=233555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/categories?post=233555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apps7.devmaverick.com\/newzenduit\/wp-json\/wp\/v2\/tags?post=233555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}